In a much-needed move that counteracts brands that offer only one universal “nude” shade of lingerie, Target announced plans to add four new color choices, making it easier than ever for women across all skin tones to shop bras, underwear, and hosiery.
“At Target we know that women come wholesale bikinis in all shapes, sizes, and ethnicities, and our assortment needs to reflect their outfitting needs,” Michelle Wlazlo, Target’s senior vice president of apparel and accessories, said in a press release. “As part of our continued commitment to inclusivity, our team did extensive research to expand our intimate offerings so guests can find the perfect shade of nude to match their skin tone.”
The new shades include cocoa, caramel, honey beige, and mochaccino , and Target says to expect more inclusive tones in the near future.
And while the mass retailer is by no means the first to do this brands including Naja and Cosabella have been selling options in diverse skin tones for a while Target’s offerings will definitely be among the most affordable on the market, with underwear starting at 5 and bras at 10.